1 Background information

1.1 Objective of this Guide

This guide aims to provide a comprehensive overview of the methodologies involved in Peaks and Pits projects. Since the revival of the Peaks and Pits concept in late 2022, there have been multiple iterations tailored to various stakeholders, each with subtle variations in focus.

We recommend reading the Introduction and High-Level Overview sections before beginning any Peak and Pit project, as well as checking out the Resources page where there are links to helpful documentation ranging from high-level rationale of peaks and pits (from David Evans himself) to detailed academic papers introducing πŸ€— SetFit. Doing so will help set the stage and guide you in planning your approach for the project. You can then use the rest of the guide as a resource as you progress through the project.

1.2 Consistent Framework

Despite these variations, I believe the fundamental framework of Peaks and Pits projects will remain stable going forward. Central to this approach is the identification, measurement, and categorisation of peaks and pits. This core process is crucial for comprehensively understanding and interpreting complex psychological phenomena.

1.3 Prerequisits

The Power of Moments book

Figure 1.1: The Power of Moments book

I strongly recommend that all team members assigned to a Peaks and Pits project familiarise themselves with the foundational text, The Power of Moments by Chip and Dan Heath. Understanding the original concept and its relevance to our field is pivotal for effectively executing these projects. There is a copy in the office that is available to read.

1.4 Help us help you

Please, please, please provide feedback on this book itself, to allow for continuous improvement and adaptation to the team’s needs. If anything does not make sense, both from a rationale or technical perspective, or any resources are missing, please do let me know.